Reframing the product mix problem using the theory of. From soap to mineral water, hul is shaping the life of 1. Oral care major colgate palmolive has likely emerged as the biggest beneficiary. In hul hindustan unilever limited swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Download annual report in pdf format 2019 2018 2017 2016 2015. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Product, price, place and promotion plants for human.
A product has to be packaged according to what the target market expects and wants. Each of the four ps is a variable you control in creating the marketing mix that will attract customers to your business. It is in consumer goods market with its 20 consumer categories. Ppt on product mix of hul introduction product mix of hul and bru coffee their. Lifebuoy, pears and dove drive volume growth skin care. Decision is in line with hul objective to focus on core business. Width of the product mix is measured by the number and variety of product lines offered by a firm. Product mix hul unilever personal hygiene products scribd. Hul assignment a what is the product mix of hul as a company present visually the entire portfolio beauty deodora toothpaste products nt fair closeup. The new 18% tax on toothpastes make up 80% of the companys sales is a positive, particularly as it levels the playing field against dabur and patanjali, who enjoy tax benefits, said a motilal oswal. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of rs.
Product mix notes product mix or product assortment refers. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. With a presence in different consumer good segments along with the large skus of each brand in different product categories, hul is ruling the market. The width of the mix refers to the number of product lines the company has to offer. Indian largest fast moving consumers good company headquartered in mumbai over 700 million consumers more than 15,000 employees, including 1,300 managers more than 200 highly qualified scientists and technologists shares listed at bse stock code 500696 and nse stock code hindunilvr shareholder base of over 3. The width of an organisations product mix pertains to the number of product lines that the organisation is offering. An exclusive project report on hindustan unilever limited hul. This is a research report on hul brand product portfolio mix by k. Supply chain management of hindustan unilever limited authorstream presentation. Project on hul products mix by sayed arif in marketing. Hindustan unilever limited hul is the indian subsidiary of unilever. Hul product mix free download as powerpoint presentation. The overall product mix for a firm is the complete range of products that they offer in the marketplace.
A company like hul has numerous product lines like shampoos, detergents, soaps etc. Product mix concepts product mix set of all products offered by the company for sale product line a group of related products constitute a product line e. This is a research report on project on hul products mix by sayed arif in marketing category. Product mix hul unilever personal hygiene products. Prodin mix overview video click here top 10 profit by product shinerbock burger burrito export. On any given day, nine out of ten indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a. In the past, huls sales forces were separated by geographies and product categories.
An individual product in a line is known as a product item. Apr 08, 2020 a product mix is a group of everything a company sells. The company was renamed in june 2007 as hindustan unilever limited. Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website.
It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of. For example if a company produce only soft drinks and juices, this means its mix is two products wide. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Product line is a group of related products manufactured or marketed by a single company. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. The combination of all these product lines is the product mix. Marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. New lines may be related or unrelated to the present products. Before turning to the product mix decisions, we first have to know what the product mix actually is.
Scribd is the worlds largest social reading and publishing site. The restaurant had experienced success with chicken mcnuggets and the egg mcmuffin earlier as nonhamburger and fries menu additions and. Competitive advantage in the marketing strategy of hul a leader in fmcg market. We then empirically test for this connection between the demand shocks and the productivity of multi product rms exporting to those destinations. Company hindustan unilever limited hul parent company unilever limited incorporation 1933 as lever brothers india limited industry consumer products fmcg people more than 16500 direct employees brands portfolio 35 brands spanning 20 distinct categories usp products touch the lives of 2 out of 3 indians everyday.
Step up in personal products, offset by deflation in personal wash personal wash. For example, hindustan uni lever offers wide width of its home care, personal care and beverage products. Pricing as an element of the marketing mix 3 what is a price. Hul supply chain and distribution network hul consisting of over 100 manufacturing plant 2000 supplier as a resource of raw materials and intermediates packaging material for its product. Product mix and firm productivity responses to trade. To identify it as part of the mcdonalds product mix, the pizza was branded with the mc prefix.
Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india. The marketing mix, also known as the four ps of marketing, is the combination of product a tangible good or intangible service that is marketed to a consumer. Chapter 5 various aspects of marketing in hul relationship marketing begins and ends with customers needs hul play a important role to build up a money market in global economical network. The example of nike product line includes, footwear, apparel and sports equipment and every product line have similar products what is product mix. Search and upload all types of hul brand product portfolio mix projects for mbas on. Marketing mix hul free download as powerpoint presentation. Width of hul product mix includes personal wash, laundry, skin care, hair care, oral care, deodorants, tea, and coffee. The product mix also called as product assortment, refers to the complete range of products that is offered for sale by the company. Marketing mix of hindustan unilever hul marketing mix and 4 ps. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. Supply chain management of hindustan unilever limited 1. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Export ban and rising crop prices a rich product mix, along with rampup of pose a threat. How to merge pdfs and combine pdf files adobe acrobat dc. Market size, competition, and the product mix of exporters. The major alternative product mix strategies given by william stanton and others have been discussed briefly as under. Introduction to hul about hindustan unilever limited website. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. From this understanding of the commercial exchange, we are now able to give a formal definition of a price. Marketing mix of hindustan unilever hul marketing mix. Product mix and product line understanding product. Youve got multiple files documents, spreadsheets, and email attachments from virtually everyone. It shows the degree of diversification of a firms activities. If you continue browsing the site, you agree to the use of cookies on this website. Pdf product strategies of companies in the fmcg industry.
A product line is a group of closely related products with similar functions, customer groups, outlets and same price ranges. Product mix has three important aspectswidth, depth and consistency. Hindustan unilever limited a study on the marketing concept. The hul guidebook 11 the historic urban landscape hul approach is holistic and interdisciplinary. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. As of 2020, there are several hul hindustan unilever marketing strategies like productservice innovation, marketing investment, customer experience etc. Search and upload all types of project on hul products mix projects for mbas on. A product mix has certain width, length, depth and consistency the width of a product mix refers to how many different product lines the company carries. Apr 06, 2016 hul product mix length, depth, line, width and pricing strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars from elizabeth taylor, audrey hepburn, marilyn monroe, aishwarya rai, katrina kaif and shu qi. Its products include foods, beverages, cleaning agents, personal care. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited.
Read this article to get information on marketing mix. The product mix is a subset of the marketing mix and is an important part of the business model of a company. Expansion of product mix implies increasing the number of product lines. Clean your shower and tub in less than 6 minutes duration. Marketing strategies of nestle and unilever chapter one conceptual framework and basic issues 1. Product and brand management project on company study of. Pdf hindustan unilever limited a study on the marketing. Decisions on a product mix level product decisions at the product mix level tend to determine the width of a companys product mix.
Mix record create weve taken our most popular mixer series and given it major upgrades that will take your sound quality to the next level perfect for live sound, home recording, content creation, and live streaming with models available in 6, 10, 12, 16, 22, and 30 channels, you can get the perfect mixer. Pdf hindustan unilever limited a study on the marketing concept. Swot analysis of hindustan unilever hul swot analysis. Products in the marketing mix of hindustan unilever hul. As explained, product mix is a combination of total product lines within a company.
What links here related changes upload file special pages permanent link page. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. Product mix or product assortment is a set of total number of products lines that a seller offers in the market to its. The consistency of a product mix refers to how closely related are the companys product lines in terms of characteristics, production process, distribution channels to name just a few.
Product, price, place and promotion the business development files keeping the target customers in mind will help your clients with deciding how to package their products. Introduction to hul about hindustan unilever limited. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. In the swot analysis of hindustan unilever or hul, we can see that hul is shaping the life of 1. Product mix a product mix is the set of all products and items a particular seller offers for sale. Supply chain management of hindustan unilever limited. Ottaviano we build a theoretical model of multi product firms that highlights how competition across market destinations affects both a firms exported product range and product mix. Reframing the product mix problem using the theory of constraints john davies and vicky mabin school of business and public management victoria university of wellington wellington new zealand vicky. Marketing strategies of nestle and unilever free essays. Step up in personal products, offset by deflation in personal. Get an answer for please tell me the example of product line, product mix, product extension and product filling of the particular company. Product mix hul free download as powerpoint presentation. Green marketing strategy and the four ps of marketing.
Mission to provide consumers with the best testing, most. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix fragrance, colour and ingredients are all well linked to cue the. A project report on cadbury submitted in the partial fulfillment of the requirement for the award of the degree of bachelors of business administration submitted by. Marketing strategy of nestle nestle marketing strategy. Jan 07, 2019 product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand.
On any given day, nine out of ten indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly product brand decisions, so that it may effectively support an entire marketing mix strategy. Jan 17, 2019 the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. The product line of hul is 12 which consists of tea, coffee, food, fabric care, kitchen and food care, personal wash, skin care and cosmetics, hair care, deodorants, oral care, water purifier which comes under the four broad parents super sets which is food brand, homecare brands, personal care. A study of pairs of new products in five categories across 86 countries between 1977 and 2011 finds that most current products reach a peak at about 56% of market penetration. Hul hindustan unilever limited swot analysis top hul. It addresses the inclusive management of heritage resources in dynamic and constantly changing environments, aimed at guiding change in historic cities.
Product mix width, length, depth, consistency with examples. Mix csv csv daily excel excel daily json print report shinerbock burger delivery charge. Presentations ppt, key, pdf logging in or signing up. A product line refers to a unique product category or product brand a company offers. It is also sometimes referred to as their product assortment there are multiple decisions to make in regards to an overall product mix for a company. Hul assignment a what is the product mix of hul as a. We make some of the best known brands in the world, and those brands are used by 2 billion people every day.
To assess the product mix strategy used in consumer sources of data market. Learn how to easily bring multiple files together to create a single pdf with adobe acrobat dc. Product mix product mix denotes product development, packaging, branding, and research. In other words, the number of product lines that a company has for its customers is called as product mix. Product mix decisions width, length, depth and consistency. However, the product line is a subset of the product mix. According to nielsen data, 2 out of 3 consumers in the market hul server uses hul products.
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